Privacy Policy | AisleReply

Last updated: 1 October 2026

Who we are

AisleReply is a brand of Unavoidable Studio Ltd, a company registered in England and Wales with company number 17367981. In this policy, "AisleReply", "we", "us" and "our" mean Unavoidable Studio Ltd. Our registered office address is on the Companies House register.

If you have a question about your data, email privacy@aislereply.com. For anything else, email hello@aislereply.com.

Our two roles

We handle personal data in two different ways, and the law treats them differently.

When you deal with us directly (you buy a plan, apply for the beta, join the RSVP Circle, contact us or visit this website), we decide how your data is used. That makes us the controller of it, and this policy explains what we do.
When a couple uses AisleReply to collect replies from their guests, the couple decides whose details are added and why. The couple is the controller of their guest list, and we handle it only on their instructions, as their processor. Our Data Processing Agreement sets out the terms. If you are a guest, see "If you are a guest" below.

What we collect and why

Couples who buy a plan

We collect your names, email address, mobile number, wedding date, the plan you chose and the details you give us for your setup session, such as your event details, questions and styling. We use them to set up and run your RSVP page, to support you and to send you messages about your account. Our lawful basis is our contract with you.

Payments are handled by Stripe (card) and GoCardless (direct debit). We receive confirmation of your payment, but we never see or store your full card or bank details. We keep payment and invoice records because tax law requires it.

Beta applicants

If you apply through our beta page, we collect your names, email address, mobile number, wedding date, expected guest count, how you collect replies at the moment, and anything else you choose to tell us. The form is delivered to us by our form provider, Web3Forms. We use your answers to decide who joins the beta and to get in touch with you. Our lawful basis is the consent you give on the form, which you can withdraw at any time by emailing us.

RSVP Circle partners

If you join the RSVP Circle, we collect your name, business name, contact details and the bank details we need to pay your commission. We use them to track referrals and pay you. Our lawful basis is our partner agreement with you.

People who contact us

If you email us or message Andrew on WhatsApp, we keep your message and contact details so we can reply and keep a record of the conversation. Our lawful basis is our legitimate interest in answering enquiries, or taking steps you have asked for before a contract. WhatsApp handles messages under its own privacy policy.

Website visitors

If you agree to analytics cookies, we use Google Analytics to understand how people use the site, such as which pages are visited, roughly where visitors are and what device they use. Google Analytics does not run until you agree. Fonts on the site load from Google Fonts, which sees your IP address so that it can deliver them. See our Cookie Policy for detail.

If you are a guest

If a couple has invited you to reply through AisleReply, they gave us your name and contact details so that we could show you your invitation and collect your reply. Your reply, including meal choice, dietary needs, allergies and any other answers, goes to the couple. Dietary and allergy information can reveal health details, so we only use it to pass it to the couple and their caterer or planner through the couple's export.

The couple decides how your details are used. If you want to see, correct or delete your details, you can ask the couple, or email us at privacy@aislereply.com and we will pass your request to them and help them respond. We never use guest details for our own marketing, and we never sell them.

Who we share data with

We never sell personal data. We share it only with:

the providers that help us run AisleReply, such as our website and application hosting, email and messaging delivery, our form provider (Web3Forms), Google (analytics and fonts) and our payment providers (Stripe and GoCardless);
the couple, for guest replies, and anyone the couple gives access to their account, such as a partner, parent or planner;
our accountant, bank and professional advisers;
HMRC, regulators or the police, where the law requires it.

Transfers outside the UK

Some of our providers, including Google and Stripe, may handle data outside the UK, for example in the United States. Where they do, the transfer is protected by UK adequacy regulations or by approved contract terms, such as the UK International Data Transfer Agreement or Addendum.

How long we keep it

Couple accounts and event data, including guest replies: until 12 months after your wedding date, when we archive the event. You can ask us to delete it sooner, or to keep it longer.
Payment and invoice records: seven years, to meet UK tax rules.
Beta applications that do not lead to a place: up to 12 months.
Partner records: for as long as you are a partner, then as long as tax rules require for commission payments.
Enquiries: up to two years after we last spoke.
Analytics data: for the period set in Google Analytics, after which it is deleted automatically.

Keeping it safe

We use encryption in transit and at rest, access controls and monitoring, and we give access only to the people who need it. If a breach ever affected your data, we would tell you, and the Information Commissioner's Office where the law requires it.

Your rights

You can ask us for a copy of your data, and ask us to correct it, delete it, limit how we use it or send it to you or another organisation in a usable format. You can object to how we use it, and you can withdraw any consent you have given. Email privacy@aislereply.com and we will reply within one month. There is no charge.

If you are unhappy with how we have handled your data, please tell us first so we can put it right. You can also complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113.

Changes

If we change this policy, we will update this page and the date at the top.